Using the new media to
circumvent mainstream media bias
I provide training sessions sharing ,more than 30 years in award winning professional journalism
"Guerrilla News Media: Strategies to break through the Western Media Bias"
The training would do the following:
Increase effectiveness of disseminating the voices of the NGOs through the mainstream American News media
What is a story?
Writing press releases
Distributing press releases
Writing the feature story
Distributing the feature story
How to get your material published in an American newspaper
Understanding the concept of audience
Understanding the principles of effective communications
Communications versus journalism versus advocacy
Using the Internet effectively and strategically to get your voice out
I can help you:
-- Develop your own strategies to break through the media bias you face. The mainstream news media is driven by a combination of bias, lack of education, staff shortages and sometimes inexperience. You can exploit this rather than always feel like you are a victim of it.
-- I can help you produce a wide range of media products to deliver your message where the mainstream media will not. They include:
Scripting, shooting and producing video for distribution on the Internet and by mail to cable, mainstream and independent television.
Creating Public Service Announcements and using the Internet (YouTube and Google) to distribute your productions and achieve public awareness.
Publishing newsletters and small newspapers for targeted audiences as small as membership and as large as whole communities.
Developing web pages that look smart but that are driven by the POWER OF CONTENT. Unless a web site has fresh new content on a regular basis, a web site will fail and not draw TRAFFIC. A great looking web site may look great but without content and anchored down by heavy loading Flash, the site will be ineffective.
Blogging and using the power of blogs to increase your presence on the Internet.
Podcasting basics, using the internet to produce radio interviews that are distributed through mainstream American networks to large audiences, in audio and video
Effective writing: Press releases basics; distributing press releases; alternatives to press releases including writing your own news and features.
Column writing and more importantly placement and distribution.
This is a Power of Humor Lecture I present to audiences on how to incorporate new methods to public discourse and conflict situations to help change the dynamics of a relationship or a situation.
An overview of Ray Hanania: This was produced to introduce myself to cable TV audiences in the suburbs of Chicago. The cable TV program expanded to include 145 suburban community audiences every Friday night on Channel 19